As one can imagine, the natural next step for Aleit was a venture into the events industry. It didn't take long for Aleit's skills to become a sought after necessity in birthday parties and all manner of other festive celebrations. From there, it was a mere hop, skip and a jump into the corporate event industry – enter the business-savvy Hans Roosenschoon who has embraced this division and developed it more effectively than anyone had believed possible. Though it started small, Aleit Event Projects is now the fastest growing division of the group and promotes corporate branding through superior, sophisticated and smoothly run events.
Aleit Event Projects follow the belief that product launches, corporate functions and events should be chic affairs, delivered with understated elegance. Their main objective is to create an ideal event, with a specific ambiance, and a distinctive look and feel. In order to achieve this, they get to know their clients through extensive questionnaires in order to create events tailor made to the client's wishes. Aleit Event Projects works only with the top service providers who meet the latest trend-setting standards and deliver the highest quality products.
Aleit Event Projects has tackled the corporate market with an exceptionally detailed and fine-tuned approach, which, until now, has been lacking in the events industry. The personal approach honed over years in the wedding industry and the firm belief that every occasion should be perfectly matched to the client's personal needs has been welcomed with open arms amongst corporate clients. They specialise in making arrangements for career oriented clients who do not have time to invest in planning their ideal function. Their events never cease to impress guests and leave a lasting impression. They understand that each event should project the client's personal style, from the decor and invitation design to each cocktail and canapé.
Their extensive database of premium service providers ensures that each client's event is realised exactly the way they want it to be. They carefully consider the client's individual preferences and match them with the service providers who best suit the client's style and personality.
Furthermore, Aleit Event Projects have obtained their BEE certificate and are rated as level 3 compliant. As this division accounts for 70% of the business turnover, this in fact applies to the group at large.