Aleit Swanepoel

CEO - Founder


He’s an innovator, a perfectionist and a creative whiz. He loves to work with people and discover new things, and he can’t wait to show off his latest trend-setting ideas. Of course, he’s also the founder of The Aleit Group, South Africa’s premier wedding and events coordination consultancy. Aleit is an expert in his field and has helped to put South Africa on the map as an international wedding destination. Admired for his boundless energy and enthusiasm, he’s become something of a local celebrity and never ceases to delight his enchanted clients.

Aleit built his career in the hospitality industry where he worked in several up-market hotels in South Africa and also managed a five-star restaurant in the Stellenbosch wine district. He later honed his organising abilities in the visitors’ division of South Africa’s largest wine company, gaining valuable experience in the corporate field. To top it off, he also completed a business degree and became a member of the Public Relations Institute of South Africa. In this period Aleit was involved in over two hundred weddings and corporate functions, a paltry sum compared to the number that he’s coordinated over the years.

In 2002 he established Aleit Wedding and Function Coordination, driven by his passion for wedding planning and the chance to work with interesting people every day. With his combination of fresh thinking and industry experience, Aleit soon earned a reputation for creating bespoke events that capture his clients’ individuality. The company grew at a phenomenal pace and established an international client base which still accounts for 70% of business. In 2006 it had grown to such an extent that it became The Aleit Group, which consists of the following divisions:

• Aleit Wedding Coordination, South Africa’s leading wedding planning consultancy;
• Aleit Munich, the company’s first international branch which brings the brand to the European market;
• Aleit Event Projects, which serves the corporate world’s need for slick, sophisticated events;
• Aleit Shop, an online shop which specialises in bespoke wedding gifts;
• Aleit Music and Entertainment, which provides live music and DJ services to events;
• Aleit Bridal and Styling, a personalised styling service for bridal couples;
• The Aleit Academy, South Africa’s most comprehensive events coordination course.

Aleit attributes his success to his energetic and talented team of planners, as well as his extensive network of top suppliers (many of whom he counts as close friends). He’s proudly South African and tirelessly promotes the spectacular venues that the country offers, from historic wine farms and endless white beaches to luxurious game lodges.

Known for his charm and gregarious personality, Aleit has been featured in several publications and shows in his personal capacity, including My Week and Tuine en Tossels on Kyknet. When he’s not answering emails, meeting with clients or perfecting the tiniest of details at a wedding, you’ll find Aleit with his wife, entertaining family and friends at their beautiful home (the dinner parties are legendary). He also enjoys trawling antique shops for special pieces, travelling to interesting places or simply kicking back with a good book. Aleit’s secret talent? He’s a talented Tango dancer.

Today The Aleit Group is the most published wedding and events coordination company in South Africa, and boasts regular appearances on lifestyle shows such as Top Billing and Pasella. Aleit also launched his first book in 2007, 100 Words about Weddings, which became an instant best-seller. As always, he’s got plenty of ideas lined up for the future (watch this space!), but remains devoted to his love for creating exquisite weddings. As Aleit puts it, “we all look forward to making a fabulous contribution to your special day or event - a unique, one-of-a-kind expression of your dreams and personality.”